The thesis
The brands that win aren't the ones shouting the loudest. They're the ones customers trust enough to come back to.
Most brands optimize for the next purchase. The best brands optimize for the next ten years. The difference shows up everywhere — in margins, in word of mouth, in the cost of every new customer.
Loyalty isn't built with discounts. It's built when someone feels seen — when the right thing shows up at the right time, from a brand that clearly knows them. That's the work RetentionLab does.
Every customer, ranked by how much they need to hear from you.
Risk scores, lifecycle stage, and full enrichment on every profile — so the next message you send is the one that customer actually needs.
How it works
The work behind making customers feel known.
Notice
See them slipping before they're gone
A churn model trained on your orders, your ESP engagement, and your subscription signals. We don't tell you who already left — we tell you who's quietly drifting, while there's still time to bring them back.
Understand
Know who they actually are
Demographic, household, and behavioral context layered onto every customer record. Your ESP can sort by 'first-time buyer.' We help you sort by who they are.
Learn
See where the relationship breaks
Cohort analysis across products, channels, and acquisition sources. Find the second-purchase cliff before it costs you another quarter.
Expand
Find more people who'll love what you do
Score any cold list against your highest-LTV customers. Push the matches to Meta, Google, or TikTok. Skip the rest.
Show up
At the right time. With something that matters.
We hand the campaign to Klaviyo, Omnisend, Mailchimp, or Postscript with the right audience, the right timing, and full suppression. They handle delivery. You handle the brand.
The arc
From a one-time buyer to a lifelong super fan.
Loyalty isn't a single moment. It's a sequence of small ones, done well. RetentionLab is the engine that gets every one of them right.
First
One-time buyers
Feel noticed. Get a second message that fits, not a discount blast.
Then
Repeat customers
Stay engaged. Show up in the right window with something they actually want.
Eventually
Lifelong super fans
Trust the brand enough to come back without being asked. Tell other people about you.
Pricing
Pick the plan that fits your audience.
Flat monthly billing, priced on contact count. The first two plans include a 7-day free trial. Everything else, you can start any time — or talk to us if you need something bespoke.
Launch
Up to 10,000 contacts
$199/mo
Start the retention loop on your first 10k.
7-day free trial
Grow
Up to 25,000 contacts
$399/mo
For brands hitting product-market fit.
7-day free trial
Get started
Build a brand customers come back to.
Connect your store and your ESP. Run your first churn analysis the same day. Start showing up better tomorrow.